social listening: Lululemon
For this social listening blog post, I choose Lululemon for my brand because I feel like it is a very popular brand that many people either love or hate and especially because of the price some may not like. I personally love this brand for leggings and haven't found another brand that compares. I looked on Twitter, LinkedIn, and tiktok to find out about the different things people were saying about this brand. Lululemons value proposition is that they're a brand for people who want to live a healthy active lifestyle. Their whole brand is focused on activewear. By selling these clothes and people buying them it is almost like an incentive to "be active". I found two negative things, including the problem with the price of the leggings, which isn't new because many people have complained about the price for years. The other negative comment/post I did find out was pretty interesting because this man had posted on tik tok about there being chemicals in the Lulule