social listening: Lululemon

 For this social listening blog post, I choose Lululemon for my brand because I feel like it is a very popular brand that many people either love or hate and especially because of the price some may not like. I personally love this brand for leggings and haven't found another brand that compares. I looked on Twitter, LinkedIn, and tiktok to find out about the different things people were saying about this brand. 

Lululemons value proposition is that they're a brand for people who want to live a healthy active lifestyle. Their whole brand is focused on activewear. By selling these clothes and people buying them it is almost like an incentive to "be active". 

I found two negative things, including the problem with the price of the leggings, which isn't new because many people have complained about the price for years. The other negative comment/post I did find out was pretty interesting because this man had posted on tik tok about there being chemicals in the Lululemon leggings and how it can lead to pretty serious reactions, but was interesting was how most of the comments didn't seem concerned because they loved the quality of their leggings too much to give them up. Another common response to this post was how he didn't recommend other products so they would continue to buy Lululemon.

I found a lot more positive comments and posts compared to negative ones because of how much people love Lululemon. In recent posts on LinkedIn, Lululemon came out with a shirt that is a plant-based partly blended neon top, which is great for Lululemon's sales because they're adapting to trends that fit in today's society. I found tons of posts that were about their new shirt and how successful they have been.

Lululemons goal is to interact and engage with customers, they want people to be involved with their brand. They use strategies on twitter such as posting a tweet and having people comment a shoe to receive a running tip from there brand ambassadors. There were hundreds of comments of a . This a great way for them to get more interaction with their company and brand all while using social media as a way of getting their products out there. 

You can see in some of the posts that Lululemon did respond to negative feedback with almost empty promises but still tried to be positive. They have a very interactive social media team, especially on Twitter. This is a great way for the company to connect with the customers so then they see they're being heard. If I was the brand manager I would use social media in the same exact way because they're constantly commenting and posting new products or ideas which is a great way to keep talk about the company out there. 

From this assignment, I got to get a closer look into what people really think about Lululemon and the millions of different people that keep Lulu in business. It was interesting to take a look at the different approaches they use and what people are saying about them from not just someone apart from the customer's point of view but as a researcher.